Meet the "VIDE Guys", Ryan Laverty and Sal Campisi. College buddies and entrepreneurs at heart, the two knew they wanted to start a business together.

In the summer of 2018, the two noticed something brewing in the beverage space: friends started drinking much less beer, and much more hard seltzers- a new and innovative product. Something struck the two as particularly interesting- often times, no one understood what they were consuming. Many people thought 'hard seltzers' had real vodka or tequila in them, when in fact, most of the hard seltzers derived their alcohol content from fermenting cane sugar and other nasty additives.

Sal and Ryan looked long and hard and had trouble finding a product that resonated with their lifestyles. The two were generally health-minded, but nothing in the category served their needs. They wanted transparency- not only with ingredients, but nutritional information as well. The two quickly learned that listing ingredients and nutritional information was not required for alcoholic beverage products- a.k.a you could put whatever you want in a can and the consumer would have no idea what they were drinking.

Thus, VIDE was born. A product that was founded on transparency, quality and convenience. List the ingredients, list the nutrtional facts, use high quality spirits, subtly flavor it, and make it drinkable- that was the mantra, and still and always will be.

Cheers.

-Olivia Culpo, Investor & Partner